Generator turns Newcastle into a music city with a week-long Mercury Prize Fringe

Behind many of the North East's music success stories sits Generator, the organisation that describes itself as the North's leading music development organisation. Founded in 1991 and based in the North of England, with offices in Newcastle and Tees Valley, it gives artists, creative entrepreneurs and music businesses the training, connections and platforms they need to grow.

In October 2026 it was at the centre of one of the busiest weeks in the city's cultural calendar. With the Mercury Prize returning to Newcastle for a second year, Generator ran the Mercury Prize Fringe, a week-long celebration of music, creativity and community from 15 to 22 October 2026.

The Fringe brought more than 30 events to Newcastle city centre, from showcases and listening parties to workshops and masterclasses. Every Fringe gig was Pay As You Feel, supported by Newcastle City Council, with contributions going to the host venues. The venue list read like a love letter to the local scene: The Cluny and Cluny 2, The Globe, The Cumberland Arms, The Lubber Fiend, Live Theatre, Tyneside Cinema, Blank Studios and The Glasshouse International Centre for Music all took part.

Shortlisted act Knats featured on the bill alongside acts including walt disco, Hannah Robinson and Ancient Infinity Orchestra, while Tyneside Cinema screened Sam Fender's London Stadium concert film on 17 October.

There was plenty for people who want to work in music too. On Wednesday 21 October, Generator Live was set to bring more than 300 delegates to the Crowne Plaza Newcastle for a free one-day conference. Speakers included Jo Twist OBE, chief executive of the BPI, and artists could play their music to A&R and label professionals for live feedback.

"Generator Live is about breaking down some of the barriers that can make the music industry feel difficult to access," said Adam MacDonald, project manager at Generator. "Talent exists everywhere, but access to the right people, knowledge and networks doesn't always."

Young people were part of the picture as well, through the Mini Mercury x First Gigs and Mini Mercury Promoters programmes, and on awards day, 22 October, the Fenwick Fan Zone hosted Live Lounge Sessions with six North East artists picked through an open call.

Beyond Fringe week, Generator also runs the Northern Music Export Office, which helps Northern artists reach international audiences, including a new partnership with PRS Foundation to support acts heading to SXSW in Austin.

Details of Generator's programmes, volunteering and news are on the Generator website.